ABOUT | CONTACT — Steven Townsend, Freelance Senior Creative Director & Creative Technologist, Los Angeles

ABOUT

I’m Steven Townsend. I grew up at the skatepark, absorbing street culture and learning to fall– hard. It was a world filled with art, violence, hip-hop, punk, playing in punk bands, sneaking out, sneaker drops, sex, video games, anime, art films, and lots and lots of Thrasher Magazine.

I took a BA in English Lit and then an MFA in Screenwriting from USC. Optioned some film scripts, made some TV shows. West Side ad agencies (72 and Sunny, Saatchi LA, ChiatDay) taught me how to make things that influence culture. Crafted award-winning marketing campaigns, grammy-nominated branded content, and Super Bowl spots, one of which cracked Admeter’s top 10.

Now I craft brand narratives and creative engines that launch, grow and evolve global brands. I build creative teams and creative tools. I use Sora, Runway, Midjourney, Claude, ChatGPT, and AI agents — not for gimmicks, but to boost speed, iteration and evolution. I lead design & copy squads and challenge marketers to make work that people might actually care about.

Let’s make some amazing work together: steventown@gmail.com

RESUME

Senior Creative Director & Creative Technologist with 15 years of global experience, focused on evolving brand identity and creative expression across markets. I shape cohesive, future‑forward visual and narrative systems for brands and original content, overseeing multidisciplinary creative teams (design, copy, experiential, technology) and partnering with Brand Strategy, Consumer Marketing, Content, and Product. I lead teams to craft visual/tonal guidelines, insight‑driven, culturally resonant campaign narratives, and advise executives on creative that drives business. As a creative I've sold screenplays, created/co‑EP’d original TV series scripted and docuseries. I get audio storytelling and have written and lead teams to write Radio and Podcast ads. I'm a massive believer in the theater of the mind. I'm hands‑on with AI‑powered creative tools and agents to prototype, version, and scale storytelling without degrading quality.

CORE COMPETENCIES

Creative Strategy & Vision Integrated 360° Campaign Development Gaming & Entertainment
Marketing Cross-Functional Team Leadership

Brand Identity & Copywriting Global & Regional Campaign Management Data-Driven Innovation & AI-Enhanced Creativity Concept to Execution Management

PROFESSIONAL EXPERIENCE
Freelance Creative Director, Radicalness Feb 2021 – Present
Strategic Campaign Leadership: Develop and execute integrated brand campaigns for high-profile clients including Supercell, Activision, and Amazon. Cross-Functional Collaboration: Partner with C-suite executives, marketers, and creative teams to deliver innovative, data-driven strategies that resonate globally

Creative Director, Sid Lee Aug 2019 – Feb 2021
Integrated Marketing Execution: Led multi-channel campaigns for major brands such as Netflix and The North Face, integrating digital, social, experiential, and broadcast mediums. Strategic Collaboration: Worked closely with cross-functional teams to align creative vision with regional market dynamics and business objectives

Freelance Creative Director, Deutsch LA & Ace Content Jun 2019 – Aug 2019
Global Campaign Innovation: Crafted compelling copy and creative strategies for integrated campaigns, ensuring brand cohesion across diverse digital and social platforms

Group Creative Director, Ayzenberg Jun 2018 – May 2019
Leadership & Team Management: Oversaw creative, art, and copywriting teams for global campaigns across multiple Microsoft lines of business, ensuring cohesive digital and social messaging.

Creative Director, TBWAChiatDay LA Nov 2015 – Jun 2018
High-Impact Campaigns: Directed creative strategy and execution for global brands including Peak Games and Apple, driving innovative marketing and content strategies that engaged diverse audiences. Brand Storytelling: Developed comprehensive campaigns that aligned creative messaging with brand objectives and market insights.

Associate Creative Director, Saatchi LA Aug 2014 – Oct 2015
Integrated Campaigns: Crafted and executed creative concepts and copy for Toyota’s global campaigns—including three Super Bowl commercials—ensuring compelling storytelling and brand integrity.

Freelance Creative, 72andSunny & Innocean Jan 2014 – Aug 2014
Destiny “Become Legend” Campaign: Played a pivotal role in the global launch campaign for Activision's Destiny, developing high-impact copy and creative strategies that set a new standard for gaming campaigns. Creative Execution: Delivered innovative advertising solutions for high-profile clients such as Sonos, Google, and Skylanders, aligning creative vision with global market trends.

Co-Executive Producer, Go Go Luckey May 2013 - Jan 2014
Produced "Raising McCain" for Pivot Network and "Loredana, Esq." for the Sundance Channel

Freelance Producer, NBC Universal Sep 2009 - Apr 2013
Created and co-executive produced "Gallery Girls" on Bravo and E! networks, and provided creative services for NBC Universal, Lionsgate Television, and YouTube Writer/Story Producer, Pie Town Productions June 2008 - Sep 2009 Worked on HGTV's popular show "House Hunters"

EDUCATION
Professional Credential, Artificial Intelligence: Business Strategies - UC Berkeley Haas
MFA in Screenwriting - University of Southern California
BA in English - Brigham Young University

SKILLS
Top AI Creative Tools: Claude, ChatGPT, Runway, MidJourney, and Sora. Adobe Creative Suite, Google Suite, Advertising, Creative Direction, Branding, Content Development, Public Relations, Copywriting, Marketing, Retail Marketing, Marcom, Marketing Communications. Fluent in Spanish.

[See My Work]