Activision granted us early access to the charaters, story and game lore. And, it reminded me of what James Cameron said about his film Aliens, calling it “Platoon in Space.” So that became the idea for the Become Legend commercial. I wrote many versions of the script before leaving 72andSunny to work on Super Bowl spots for Toyota. The fulltimers made the film.
Freelance Writer: Steven Townsend
Client: Activision
Agency: 72andSunny
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