We got early access to the story and game lore and it reminded me of Aliens. James Cameron described the film as “Platoon in Space.” So that became the idea for the Become Legend commercial. I wrote many versions of the script before leaving 72andSunny to work on Super Bowl spots for Toyota. The fulltimers made the film.
Freelance Copywriter: Steven Townsend
Client: Activision
Agency: 72andSunny
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