I led the team on the “Yours To Make” campaign for Dickies. We helped position the brand further in the lifestyle space with spots that I wrote featuring Chanel Tres, pro skater Ronnie Sandoval, artist Jules Muck (aka Muckrock) and other makers. The launch spot is the brand’s most-watched video with over 2mil views. We took the campaign 360 with billboards and wild postings.
The best part, Dickies took the words from my manifesto and, in collaboration with a local artist, placed them in their headquarters.
Creative Director: Steven Townsend
Agency: Sid Lee LA
Director: Emily Maye