DoorDash brought me in as a Freelance Creative Director to lead a small team of writers, art directors and designers to craft an evergreen brand platform geared toward merchants. And, we needed a launch campaign to get the word out.

How do you make great B2B comms? I like to remember, companies are run by people. So we ombined powerful storytelling with hardworking messaging. Our big idea: Delivering More, a campaign that made it simple for restaurants to identify which products met their needs and helped them grow their businesses.

I worked with internal stakeholders to sell through the idea and let the fulltimers shoot the spot.

Agency: Superette DoorDash’s Inhouse agency
Role: Creative Director




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Steven Townsend   steventown@gmail.com