Genesis Motors is one of the fastest growing luxury car brands in the US and has overtaken decades-old Infiniti in sales. As a freelancer, I’ve helped Innocean create 360 campaigns including Experiential, Broadcast, Digital and Social assets.

As a freelance writer, I came up with the big idea for the campaign and wrote the commercial: Pull In Imagination. The brief was to raise awareness for the GV80, Genesis’ largest SUV. My contribution was to shift the creative strategy to: The GV80 has space for imagination. After all, with that much cargo space, you could adopt a dog or go even bigger and start a shelter. I worked with Creative leadership to ideate and craft the spot.

Freelance Writer: Steven Townsend
Agency: Innocean



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Steven Townsend   steventown@gmail.com