Genesis Motors is one of the fastest growing luxury car brands in the US and has overtaken decades-old Infiniti in sales. As a freelancer, I’ve helped them create 360 campaigns including Broadcast, Digital and Social assets.

I wrote the Pull In Imagination commercial. The brief was to raise awareness of the GV80, Genesis’ largest SUV. My idea was to shift the creative strategy to: The GV80 has space for more imagination. After all, with all that cargo space, you could adopt a dog or start a shelter. There’s room for that. And then the creative idea: what if a girl reached out to grab a rainbow and actually took hold of it. It would become a stunning tug of war.

Freelance Writer: Steven Townsend
Agency: Innocean



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Steven Townsend   steventown@gmail.com