I led the team that brought Windows back into the cultural conversation with a breakthrough social activation and zero media spend.
We teased the “Softwear” on our Social feeds, coordinated posts with influencers, then dropped the sweater with photos right out of HighSnobiety. The internet loved it. From Mashable, to Business Insider, to Hypebeast. Even Reddit showed Windows some serious love. Subsequent sweaters sold out faster than the new Xbox console.
Group Creative Director: Steven Townsend
ACD: Paul Mcnamara
ACD: Shepard Wallace
Photography: Matt Goldberg
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