The brief: tell a global audience that the Motorola Edge 50 is crafted to provide an art-filled mobile experience, from the comfortable hand feel, to the premium finishes, to the intelligence of moto ai, and the best camera system ever.

The big idea: Hello SMARTPHONE

We embraced the materials story of the artful product design while also celebrating its image making capabilities through powerful camera technology and created a full, 360 campaign, with broadcast, social and digital assets.

Freelance Creative Director: Steven Townsend
Agency: Los York







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Steven Townsend 
323.842.5417  steventown@gmail.com