The brief: tell a global audience that the Motorola Edge 50 is crafted to provide an art-filled mobile experience, from the comfortable hand feel, to the premium finishes, to the intelligence of moto ai, and the best camera system ever.
The big idea: Hello
We embraced the materials story of the artful product design while also celebrating its image making capabilities through powerful camera technology and created a full, 360 campaign, with broadcast, social and digital assets.
Freelance Creative Director: Steven Townsend
Agency: Los York
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STEVEN TOWNSEND
Freelance Senior Creative Director |
Creative Technologist | Writer
Los Angeles steventown@gmail.com
Freelance Senior Creative Director |
Creative Technologist | Writer
Los Angeles steventown@gmail.com