Nissan asked us to create broadcast spots that focused on one safety feature in the 2016 vehicles.

For Altima, it was Rear Cross Traffic Alert. We worked from the insight that when you back out of your driveway, it seems like everyone, and everything wants to drive down your street.

For Maxima, we highlighted Blindspot Detection and toyed with the idea that sometimes it feels like cars come out of nowhere to sit in your blindspot.

Creative Director: Steven Townsend
Agency: TBWAChiatDay
Director: Mark Zibert

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Steven Townsend  323.842.5417
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