Nissan wanted to up their presence at the 2016 Comic-Con so we created a 4-panel, panoramic story that combined Nissan's flagship cars and the worlds of Scifi, Horror, Heroes and Fantasy into one apocalyptic escape.
We brought in illustrator Marc Simonetti (A song of fire & ice, Discworld etc.) to bring our idea to life. Images were proliferated through twitter and facebook during Comic-Con to targeted audiences.
UCG CAMPAIGN
Users submitted pics of their Nissans and tagged them with with #TakeOnComicCon. We Then created custom illustrations combining their photos with an exciting comic scene.
CD/Writer: Steven Townsend
CD/AD: Travis Swingler
Agency: TBWAChiatDay
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