NCAA fans love their mascots. They’re one of the most beloved symbols of the universities and colloges they represent. So, we created a game in which the mascots had been kidnapped and gave football fans the opportunity to save them. We rolled the game out for fans at the start of the NCAA football season and it was a massive success with a ton of earned media.
I led the team to design the game and worked with partners NCAA, ESPN and Nissan to make sure their IP was well represented and product correct.
Role: Creative Director
Agency: Chiat/Day LA
Steven Townsend
323.842.5417 steventown@gmail.com