To launch the Nissan Rogue, we partnered with Disney for the release of Rogue One: A Star wars story and created a TV/Cinema launch spot. The idea for the film was to prove the Rogue’s exciting new safety features on a test track featuring elements from the Star Wars Universe.
Creative Director: Steven Townsend
ECD: Steven Savic
Agency: TBWAChiatDay and Critical Mass
To expand the campaign through the holiday, we also partnered with Toys for Tots to create the Rogue Toy Drive and accompanying stop motion film. All donations from the Amazon Wish List went to Toys for Tots. Nissan matched every donation, dollar for dollar, to double the magic for kids in need.
To deepen the experience further, we coordinated with Critical Mass, our digital partners, writing scripts and delivering elements from the film so they could create a 360 VR mobile experience called Battle Test. The feature won a Bronze Lion at Cannes.
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