The brief was a challenging one: market a Sci-Fi picture based on a 1995 Japanese anime to a mainstream, female audience. And, Paramount gave us the assignment a month before the premiere.  

I wrote the trailer and we produced it along with a microsite that gave fans access to a unique I Am Major filter. It quickly went viral.

Agency: TBWAChiatDay
Creative Director: Steven Townsend
Creative Director: Travis Swingler

The trailer and art generated a ton of online buzz for the film.

That sent traffic to the microsite:

And fans joined in, sharing their posts and spreading the campaign:

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Steven Townsend  323.842.5417
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