I wrote the trailer and we produced it along with a microsite that gave fans access to a unique I Am Major filter. It quickly went viral.
Agency: TBWAChiatDay
Creative Director: Steven Townsend
Creative Director: Travis Swingler
![](https://freight.cargo.site/t/original/i/b47111feccf43b516f89e74282f1be6bf79b4dd1779ca5605d4924d3f3f2d0ea/Ghost-in-the-Shell.jpeg)
The trailer and art generated a ton of online buzz for the film.
![](https://freight.cargo.site/t/original/i/f3276cfe956a167eb9ebe08c015d89349dbd644c0ae66c063a9b084e044fc6e3/Screen-Shot-2017-03-30-at-2.58.18-PM.png)
That sent traffic to the microsite:
![](https://freight.cargo.site/t/original/i/c6c4f1b76de223627e073068aaea9989f60c2969c934b215a9946c92e20b9b4e/Screen-Shot-2017-03-30-at-2.53.13-PM.png)
![](https://freight.cargo.site/t/original/i/5ea64937778a26c71ce3769c28a08c7b3be47f5a0a832c25f1c34859e8aa6d3a/Screen-Shot-2017-03-30-at-11.20.06-PM.png)
And fans joined in, sharing their posts and spreading the campaign:
![](https://freight.cargo.site/t/original/i/40a99124985e54c0e684816e3646e7f38186d126af6833c209c455e4595ee13f/Screen-Shot-2017-03-30-at-2.42.48-PM.png)
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