The ask from client was to create emotional, human stories that highlight the financial security their products provide for consumers.

The idea: tell a powerful story of a teenager and mother struggling to connect after a devastating loss in the family.

I wrote the script based on an idea from one of the writers on the team and Lance Acord made it into a beautiful film.

Creative Director: Steven Townsend
Agency: TBWA/Chiat/Day
Director: Lance Acord

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Steven Townsend  323.842.5417
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