The ask from client was to create emotional, human stories that highlight the financial security their products provide for consumers.
The idea: tell a powerful story of a teenager and mother struggling to connect after a devastating loss in the family.
I wrote the script based on an idea from one of the writers on the team and Lance Acord made it into a beautiful film.
Creative Director: Steven Townsend
Agency: TBWA Chiat Day LA
Director: Lance Acord
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STEVEN TOWNSEND
Freelance Senior Creative Director |
Creative Technologist | Writer
Los Angeles steventown@gmail.com
Freelance Senior Creative Director |
Creative Technologist | Writer
Los Angeles steventown@gmail.com