Super Bowl Commercial
Toyota asked us to create a Super Bowl campaign that would cut through the clutter and capture the spirit of the bold new Camry. How do you make a statement about America’s best-selling car?
Our idea, use the iconic voice of Muhammad Ali to punctuate a day in the life of Paralympic medalist and "Dancing With the Stars" finalist, Amy Purdy. Shout out to Elias for the excellent score.
ACD Writer: Steven Townsend
Agency: Saatchi LA
Director: Jake Scott
As part of the campaign, I wrote and directed this short film in which Amy Purdy tells the story of when her father gave her his kidney for her 21st birthday.
Writer: Steven Townsend
Director: Steven Townsend
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