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Super Bowl Commercial

When Toyota decided to launch the all-new Prius, they turned to media's biggest stage, the Super Bowl. The brief was simple:  The new Prius could go 600 miles on a single tank.

Our idea: The longest car chase. 

I wrote the Super Bowl commercial, placing the Prius at the center of a high-speed chase. My partner and I were Prius owners. We knew the car could be a beast in the right hands and Lance Acord took it to the next level with gorgeous cinematography and the cast from HBO’s The Wire, Season 2.

I have an MFA in film from USC, so in true Hollywood style, I wrote two sequels to complete the trilogy.

ACD Writer: Steven Townsend
Agency: Saatchi LA
Director: Lance Acord

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Steven Townsend  323.842.5417
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