Super Bowl Commercial
The brief was get Americans excited about the Toyota Camry. But, as the best-selling car in the U.S., it was clear Americans already loved the car. So my partner and I decided to show America some love, with a familiar premise...
The idea: A priest, a rabbi and an Imam walk into... the Super Bowl.
I wrote the script as a road trip film with funny and poignant moments featuring the three experiencing iconic cultural moments across the U.S. Three years after I wrote the commercial, Saatchi LA dusted off the script, added a monk and shot it for the Super Bowl in 2018.
ACD Writer: Steven Townsend
Agency: Saatchi LA
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