I grew up skateboarding and am a huge fan of Spike Jonze’s use of in-camera effects and one-take shots. The campaign included broadcast, social/digital, experiential, OOH, print, radio and more. Sales for the truck tripled that year as a result of the campaign.
ACD Writer: Steven Townsend
Agency: Saatchi LA
Director: Christian Weber
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Steven Townsend
323.842.5417 steventown@gmail.com