About
I grew up skateboarding and learned to fall hard. Very hard. In public. So I'm not afraid to go big.
I'm a Senior Creative Director and writer with 18 years in TV and advertising. I'm tough on the work and generous with colleagues.
Oh, and I'm a nerd. I built SkaterTube
I received an MFA in Screenwriting from USC, made some TV shows, and optioned some movie scripts. At West Side agencies: 72andSunny, Saatchi LA, and Chiat\Day, I learned to make things that move culture. I wrote Super Bowl commercials for Toyota. One cracked Ad Meter's Top 10.
As a freelancer, I wrote an Emmy-nominated series for National Geographic and The North Face, and led brand work in-house for DoorDash, Amazon, Verkada, and others. I'm a member of the Television Academy.
Core Capabilities
- Creative direction: integrated brand campaigns across broadcast, film, digital, and social for Toyota, The North Face, Waymo, DoorDash, and Genesis.
- Screenwriting and copywriting: MFA in Screenwriting from USC. Super Bowl commercials for Toyota. Scripts, long-form, brand narrative, and keynotes.
- Broadcast television and branded entertainment: co-creator of Gallery Girls (Bravo). Writer on Rewind Nature (National Geographic and The North Face).
- Brand strategy and voice: positioning, messaging systems, and brand voice development for startups and global brands.
- AI-integrated production: generative image, video, and audio in real client workflows. UC Berkeley Haas AI credential. Ships working prototypes.
- Creative leadership: building and running teams of writers, art directors, and designers at agencies and in-house.
Tools
Midjourney, Runway, Firefly, Seedance, ElevenLabs, Claude, ChatGPT, Unity, Unreal Engine, Figma, Adobe Suite, Python, GitHub, Vercel.
Resume
Feb 2021 — Present
Senior Creative Director
Aicandia — Los Angeles
Project-based creative direction and writing for DoorDash, Amazon, United, Supercell, Activision, Waymo, Verkada, and Genesis. AI-integrated production workflows.
Aug 2019 — Feb 2021
Creative Director
Sid Lee — Los Angeles
Netflix and The North Face.
Jun — Aug 2019
Freelance Writer
Deutsch LA / Ace Content — Los Angeles
Wrote 'Rewind Nature' for The North Face × National Geographic, nominated at the 47th Daytime Emmy Awards (2020).
Jun 2018 — May 2019
Group Creative Director
Ayzenberg — Los Angeles
Microsoft.
Nov 2015 — Jun 2018
Creative Director
TBWA\Chiat\Day LA — Los Angeles
Apple, Peak Games, Nissan, Jurassic World.
Aug 2014 — Oct 2015
Associate Creative Director, Writer
Saatchi & Saatchi LA — Los Angeles
Toyota account. Two Super Bowl commercials: 'The Longest Chase' (Super Bowl 50) and 'How Great I Am' (dir. Jake Scott / RSA Films).
Jan — Jun 2014
Freelance Senior Copywriter
72andSunny — Los Angeles
Activision Destiny 'Become Legend,' Sonos.
May 2013 — Feb 2014
Co-Executive Producer
Go Go Luckey Entertainment — Los Angeles
Sep 2009 — Apr 2013
Co-Executive Producer
NBCUniversal / Bravo / Lionsgate / E! — Los Angeles
Co-creator of Gallery Girls (Bravo, 2012).
Apr — Aug 2011
Creative Manager
YouTube / Google — Los Angeles
Jun 2008 — Sep 2009
Writer / Story Producer
Pie Town Productions — Los Angeles
Education
MFA, Screenwriting
University of Southern California, School of Cinematic Arts
BA, English Literature
Brigham Young University
Professional Credential, AI: Business Strategies
UC Berkeley Haas School of Business (2022)
Languages
English (native) — Spanish (fluent)
Selected Recognition
The North Face × National Geographic — Rewind Nature
Nominated, 47th Daytime Creative Arts Emmy Awards (2020); Shorty Awards nominee, Best Branded Series (2020)
Nissan × Star Wars — Rogue One Launch
Cannes Bronze Lion; LA Times Best of Show, LA Auto Show
Paramount × Amazon — Jurassic World: Fallen Kingdom
Clio Entertainment — 2 Silver
Toyota — The Longest Chase
Cannes Shortlist; Ad Meter Top 10; Nielsen's Most Effective TV Ad of the Year (Super Bowl 50)
Toyota — How Great I Am
Ad Meter Top 20; AdWeek Ad of the Day (Super Bowl 49)