About
I grew up skateboarding and learning to fall hard. Very hard. In public.
I'm a Senior Creative Director and Head of AI Creative with 15 years of global experience.
I'm tough on the work and generous with colleagues.
Oh, and I'm a nerd.
I've led creative at TBWA\Chiat\Day, 72andSunny, and Saatchi & Saatchi. I wrote three Super Bowl commercials for Toyota. I co-created a Bravo original series. I contributed to an Emmy-nominated series for National Geographic and The North Face. And I've been doing all of this while building hands-on fluency with the tools that are reshaping how creative work gets made.
Tools
Midjourney, Runway, Firefly, Sora, ElevenLabs, Claude, ChatGPT, Unity, Unreal Engine, Figma, Adobe Suite, Python, GitHub, Vercel.
Resume
Feb 2021 — Present
Senior Creative Director / Head of AI Creative
Aicandia — Los Angeles
Project-based creative direction and writing for DoorDash, Amazon, United, Supercell, Activision, Waymo, Verkada, and Genesis. AI-integrated production workflows.
Aug 2019 — Feb 2021
Creative Director
Sid Lee — Los Angeles
Netflix and The North Face.
Jun — Aug 2019
Freelance Creative Director
Deutsch LA / Ace Content — Los Angeles
Creative lead on 'Rewind Nature' for The North Face × National Geographic (Emmy-nominated).
Jun 2018 — May 2019
Group Creative Director
Ayzenberg — Los Angeles
Microsoft.
Nov 2015 — Jun 2018
Creative Director
TBWA\Chiat\Day LA — Los Angeles
Apple, Peak Games, Nissan, Jurassic World.
Aug 2014 — Oct 2015
Associate Creative Director, Writer
Saatchi & Saatchi LA — Los Angeles
Toyota account. Two Super Bowl commercials: 'The Longest Chase' (Super Bowl 50) and 'How Great I Am' (dir. Jake Scott / RSA Films).
Jan — Jun 2014
Freelance Senior Copywriter
72andSunny — Los Angeles
Activision Destiny 'Become Legend,' Sonos.
May 2013 — Feb 2014
Co-Executive Producer
Go Go Luckey Entertainment — Los Angeles
Sep 2009 — Apr 2013
Co-Executive Producer
NBCUniversal / Bravo / Lionsgate / E! — Los Angeles
Co-creator of Gallery Girls (Bravo, 2012).
Apr — Aug 2011
Creative Manager
YouTube / Google — Los Angeles
Jun 2008 — Sep 2009
Writer / Story Producer
Pie Town Productions — Los Angeles
Education
MFA, Screenwriting
University of Southern California, School of Cinematic Arts
BA, English Literature
Brigham Young University
Professional Credential, AI: Business Strategies
UC Berkeley Haas School of Business (2022)
Languages
English (native) — Spanish (fluent)
Selected Recognition
The North Face × National Geographic — Rewind Nature
Emmy nomination; Shorty Award — Best Branded Series
Nissan × Star Wars Rogue One Launch
Cannes Bronze Lion; LA Times Best of Show, LA Auto Show
Paramount × Amazon — Jurassic World: Fallen Kingdom
Clio Entertainment — 2 Silver
Toyota — The Longest Chase
Cannes Shortlist; Ad Meter Top 10; Nielsen's Most Effective TV Ad of the Year (Super Bowl 50)
Toyota — How Great I Am
Ad Meter Top 20; AdWeek Ad of the Day (Super Bowl 49)
Genesis Road to NYFW
Shorty Awards finalist — Vertical Video
Contact