Steven Townsend

Dickies

Yours To Make

Role:
Creative Director
Agency:
Sid Lee

I led the team on the “Yours to Make” campaign for Dickies. We helped position the brand further in the lifestyle space with spots that I wrote featuring Chanel Tres, pro skater Ronnie Sandoval, artist Jules Muck (aka Muckrock) and other makers. The launch spot is the brand’s most-watched video with over 2mil views. We took the campaign 360 with billboards and wild postings.

The best part, Dickies took the words from my manifesto and, in collaboration with a local artist, placed them in their headquarters. 

Director: Emily Maye

Dickies "Yours to Make" from Emily Maye on Vimeo.

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