Pull In Imagination

As a freelance writer, I came up with the big idea for the campaign and wrote the commercial: Pull In Imagination. The brief was to raise awareness for the GV80, Genesis' largest SUV. My contribution was to shift the creative strategy to: The GV80 has space for imagination. After all, with that much cargo space, you could adopt a dog or go even bigger and start a shelter. I worked with Creative leadership to ideate and craft the spot.