Motorola
Edge 50 Global Launch
- Role:
- Creative Director
- Agency:
- Los York
The brief: tell a global audience that the Motorola Edge 50 is crafted to provide an art-filled mobile experience, from the comfortable hand feel, to the premium finishes, to the intelligence of moto ai, and the best camera system ever.
The big idea: Hello smArtphone
We embraced the materials story of the artful product design while also celebrating its image making capabilities through powerful camera technology and created a full, 360 campaign, with broadcast, social and digital assets.
