Rogue One Launch Campaign

To launch the Nissan Rogue, we partnered with Disney for the release of Rogue One: A Star wars story and created a TV/Cinema launch spot. The idea for the film was to prove the Rogue’s exciting new safety features on a test track featuring elements from the Star Wars Universe. 

To deepen the experience further, I coordinated with Critical Mass, our digital partners, writing scripts and delivering elements from the film to create a 360 VR mobile experience called Battle Test. The feature won a Bronze Lion at Cannes.