Paramount
"Ghost in the Shell" — I Am Major
- Role:
- Creative Director
- Agency:
- TBWA\Chiat\Day LA
The brief was a challenging one: market a Sci-Fi picture based on a 1995 Japanese anime to a mainstream, female audience. And, Paramount gave us the assignment a month before the premiere.
I wrote the trailer and we produced it along with a microsite that gave fans access to a unique I Am Major filter. It quickly went viral.
The trailer and art generated a ton of online buzz for the film.
That sent traffic to the microsite:
And fans joined in, sharing their posts and spreading the campaign:
