Principal Financial Group

Rebellion

Role:
Creative Director
Agency:
TBWA\Chiat\Day LA

The ask from the client was to create emotional, human stories that highlight the financial security their products provide for consumers.

The idea: tell a powerful story of a teenager and mother struggling to connect after a devastating loss in the family.

I wrote the script based on an idea from one of the writers on the team and Lance Acord made it into a beautiful film.

Director: Lance Acord