Principal Financial Group
Rebellion
- Role:
- Creative Director
- Agency:
- TBWA\Chiat\Day LA
The ask from the client was to create emotional, human stories that highlight the financial security their products provide for consumers.
The idea: tell a powerful story of a teenager and mother struggling to connect after a devastating loss in the family.
I wrote the script based on an idea from one of the writers on the team and Lance Acord made it into a beautiful film.
Director: Lance Acord