Toyota
Camry "How Great I Am" — Super Bowl 49 (Amy Purdy)
Adweek - Ad of the Day · Super Bowl Commercial
- Role:
- ACD / Writer
- Agency:
- Saatchi & Saatchi LA
Toyota asked us to create a Super Bowl campaign that would cut through the clutter and capture the spirit of the bold new Camry. How do you make a statement about America’s best-selling car?
Our idea, use the iconic voice of Muhammad Ali to punctuate a day in the life of Paralympic medalist and "Dancing With the Stars" finalist, Amy Purdy. Shout out to Elias for the excellent score.
Director: Jake Scott
As part of the campaign, I wrote and directed this short film in which Amy Purdy tells the story of when her father gave her his kidney for her 21st birthday.
